CorelDraw X8 : Logo Designing Ideas By Dkwebtech

Is the logo really important? As a visual trigger, yes. But the success of a logo has nothing to do with its quality as a piece of design. In fact, some of the most famous logos are downright ugly e.g. MacDonalds, Subway. And there many beautiful ones that remain relatively unknown. Why? Because it”s all about repetition on the retina, that ultimately creates the all-important recognition. Major web brands like Amazon, Google, Facebook, LinkedIn, eBay and Spotify seemingly cared little about their logos when they first appeared on the scene. But the constant visual bombardment bedded them in pretty quickly. We all knew them. Once these organisations started to expand, and in doing so bringing in better people to deal with communication, we see these logos being tidied up, or, to use the vernacular, refreshed”. Any decent design director would be embarrassed to inherit such inept work and would automatically want to up the anti. The world of Apps has demanded that these visual triggers need further refinement, be it a single letterform or recognisable shape. But once again it is all about the rapidity of seeing them 24/7. That is more important than anything. There are far more successful companies with God awful logos e.g. Ryanair, Pizza Hut. Sadly there are far fewer enlighten ones that care about doing everything well e.g. Apple, VW.